In a bid to increase the thrill quotient of their products, Hindi film directors are now turning to the 3D format.
Director Vikram Bhatt is ready with his horror flick Haunted which is being touted as the country’s first stereoscopic 3D film.
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Likethat, Shirish Kunder has kickstarted his ambitious 3D project Joker, starring Akshay Kumar and Sonakshi Sinha.
“The fashion and technology are new. We had to acquaint ourselves with the technology, learn it and adapt to it,” said Bhatt, who has roped in international 3D technicians and support cluster for the project. He added that Haunted uses the latest digital 3D cinematography and projection techniques seen in the Hollywood hit Avatar which has made the format popular worldwide.
The film will hit theatres in April this year. UFO Moviez, a digital cinema network, has tied up with Bhatt for the film’s exhibition in India. Plans are afoot to equip 500 Indian theatres with 3D capability.
“This initiative of promoting Indian 3D content is an important step in our strategy to leverage the future develope potential of this technology,” said Kapil Agarwal, joint managing director, UFO Moviez.
“3D is the medium of the future,” agreed Kunder, adding that he is in talks with some Hollywood technicians to work with his film. “The next big leap for cinema after colour is 3D.”
However, the new format does not come cheap. Bhatt revealed that the cost of a 3D film is nearly 40% more than the budget of a regular 2D movie.
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